This project involved creating a summer campaign to celebrate the launch of Insight's new capsule collection. The campaign aimed to reconnect customers with the brand's rich heritage, while also providing a sense of nostalgia through location and execution. To achieve this, we chose to shoot the campaign at an old retro-style motel, complete with vintage props including a classic car. We incorporated polaroid-style photographs, warm-toned branding, and handwritten typography to create a narrative that evokes a feeling of the past. The campaign was successfully rolled out across all General Pants Co store windows nationwide, as well as on social media channels. By creating a campaign that resonates with customers on an emotional level, we were able to drive engagement and sales for Insight's new collection.